5/13/2023 0 Comments Ion by Plato“The WNBA Friday Night Spotlight on ION brings women’s professional basketball the broadest possible reach with the consistency that fans, players, teams and the league deserve,” said Adam Symson, Scripps president and CEO. The price points for WNBA content are rising dramatically.įor ION, the opportunity exists to treat the WNBA as a proving ground for live sports broadcasting, one of the few things in television that still brings in live viewers. That grows, but to just $33 million, by the final season in 2025.įor a more significant apples-to-apples comparison: Twitter, for ten streaming games in 2021 (though non-exclusive, they could also be televised locally), paid $250,000. (Let’s just note here that the WNBA didn’t announce the ION schedule yet, and it would not be shocking to see game times change to maximize the value of the deal for both partners.)īy contrast, ESPN paid $27 million for WNBA television rights which included the All-Star Game and all postseason games in 2021.
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